AI Image Generation & Visual Creativity

What you'll learn

Turn imagination into impact in seconds.  

AI is revolutionising the way we design, communicate, and create. The AI Image Generation & Visual Creativity course is a hands-on, inspiring program designed for beginners, creatives, small business owners and professionals who want to produce studio-quality visuals without needing design skills.

Across three interactive workshops, you’ll learn how to use leading AI image tools to generate realistic photos, digital art, illustrations, product mock-ups, ad graphics, social media assets, concept visuals, and more. You’ll experiment with prompts and creative workflows that allow you to bring ideas to life instantly.

Whether you want to create content for a business, enhance your creative projects, level up your marketing, or simply explore the possibilities of AI art, this course gives you the skills, techniques, and confidence to create compelling visuals in minutes.

Learning outcomes

By the end of this course, students will be able to:

• Create high-quality AI-generated images for personal or business use.
• Apply advanced prompting techniques to control style, realism, and creativity.
• Design visuals suitable for marketing, branding, and communication.
• Enhance and edit images using AI-based tools and workflows.
• Build a personalised creative process using AI from concept to output.
• Confidently integrate AI visuals into real-world project.

Course content

1. Introduction to AI Visual Tools 

• Overview of the AI creative landscape
• Understanding capabilities and limitations
• Exploring different tools (image generators, editors, upscalers)
• Activity: Your first set of generated visuals

2. Mastering Prompting for Visual Control 

• Understanding structure, style, and detail prompts
• Colour, lighting, lens types, realism vs stylisation
• Advanced modifiers for artistic control
• Activity: Prompt crafting workshop

3. Creative Workflows in Action 

• Concept generation.
• Storyboard creation.
• Product and branding mock-ups.
• Social media graphic templates.
• Activity: Create a branded visual pack.

4. AI for Marketing & Business Use 

• Creating ads, posters, banners, thumbnails, and packaging.
• Designing consistent visual identity with AI
• Rapid prototyping visuals for pitches or creative projects
• Activity: Build a mini marketing set for a business scenario

Hybrid delivery features (Epic Skills learning model)

1. GoSkills Online Learning Bundle Self-Paced

Students receive access to GoSkills modules they can complete at their own pace from home, covering:

• Creativity & design fundamentals
• Branding essentials
• Digital marketing foundations
• Productivity and planning tools

This online learning provides the core knowledge students can build on during the live masterclasses.

2. Live Masterclass Workshops (3 × 3 hours)

Students join three fully remote, tutor-led masterclasses where they:

• Generate, edit, and refine visuals in real time
• Experiment with prompts and creative workflows
• Work through practical tasks and activities
• Receive guidance, demonstrations, and support directly from the tutor

These sessions bring the learning to life, helping students apply everything they’ve explored in their self-paced modules.

3. Facilitator Support Throughout the Course

A dedicated facilitator keeps students engaged and supported across the hybrid course, offering:

• Weekly support emails
• New style prompts
• Creative challenges
• Case studies
• Behind-the-scenes examples
• Tips for image refinement

This ensures students feel guided and confident throughout their remote learning experience.

Digital Creative Toolkit (Included)

Students also receive a comprehensive toolkit to support their creative practice:

• AI Prompt Packs: styles, photography, branding, and digital art
• Visual workflow templates
• Before/after editing cheatsheets
• AI brand board and content pack templates
• Style libraries and creative examples

Course venue

• Learn from home
• All components - GoSkills modules, live workshops, and support are delivered completely online.