Digital Marketing Essentials with AI Course

What you'll learn

Learn digital marketing with AI with our marketing courses in Sydney!

Are you ready to take your business idea or creative project online but unsure where to start? Join this practical and beginner-friendly course to discover how artificial intelligence can make digital marketing faster, easier, and more effective. In just six sessions, you’ll learn how to use free or low-cost AI tools to build a brand, create content, and launch simple but impactful marketing campaigns—no tech background required.

Whether you're a side-hustler, small business owner, or simply curious about the future of marketing, this course will equip you with hands-on skills and confidence to get noticed online.

Learning outcomes

By the end of this digital marketing with AI course, you should be able to:

• Identify a profitable niche and create a customer persona using AI
• Generate marketing emails and social media posts using AI tools
• Build a one-page website and apply basic SEO principles
• Design a simple customer journey and sales funnel
• Automate marketing tasks and schedule content
• Develop a tailored digital marketing plan

Course content

What will be covered in this digital marketing with AI course?

Finding your niche

• Use AI to identify your niche and understand your audience
• Build a basic customer persona
• Define the value you offer

Creating content with AI

• Write engaging emails and social posts using ChatGPT and Canva
• Plan content themes and formats
• Use templates for consistent branding

Website basics and SEO

• Build a one-page website using beginner-friendly tools
• Learn search engine optimisation (SEO) fundamentals
• Make your site visible and user-friendly

Funnels and calls to action

• Map your customer journey
• Design a simple sales funnel
• Create AI-powered calls to action

Automation and scheduling

• Repurpose content across platforms
• Automate posting with free tools like Mailchimp and Meta Planner
• Save time with scheduling systems

Bringing it all together

• Develop your own marketing strategy
• Present your plan and get feedback
• Leave with a ready-to-use digital marketing toolkit

Intended audience

Who is this Digital Marketing with AI Course for?

This course is ideal for beginners, including:

• aspiring entrepreneurs
• small business owners
• creatives, freelancers, and side-hustlers
• anyone interested in exploring AI in a practical way

Course venue

This course is conducted online via Zoom.

Course materials

Learning resources

Templates, checklists, and examples will be provided throughout the course.

Additional information

Please note the following:

If you wish to trial software, please make sure you have administrator access to your own laptop and you have an email that you can use for trial subscriptions.