Facebook & Instagram Advertising Workshop

What you'll learn

Learn how to create effective Facebook and Instagram advertising campaigns with our marketing short courses in Sydney!

Want to reach more customers, generate more enquiries, and get better results from your marketing?

Facebook and Instagram advertising can be one of the most powerful and cost-effective ways to promote a business, but knowing where to start can feel overwhelming. From choosing the right audience and creating engaging content to managing budgets and measuring results, there are many moving parts to a successful advertising campaign.

In this practical, hands-on course, you'll learn how to plan, create, launch, and optimise advertising campaigns using Meta Ads Manager. Guided by an experienced social media specialist, you'll explore how to target the right people, write compelling advertising copy, select effective creative assets, and track campaign performance.

Throughout the day, you'll work through real-world examples and gain a practical understanding of how Facebook and Instagram advertising works, helping you avoid costly mistakes and make more informed marketing decisions.

Whether you're promoting a small business, managing marketing for an organisation, or looking to strengthen your digital marketing skills, this course will give you the confidence to create more effective advertising campaigns.

Learning outcomes

By the end of this Facebook & Instagram Advertising Workshop, participants will have developed practical skills and knowledge in areas such as:

• Understanding how Facebook and Instagram advertising fits into a broader marketing strategy
• Planning advertising campaigns aligned with business goals
• Identifying and targeting relevant audiences using Meta Ads Manager
• Creating effective advertising copy and selecting suitable creative assets
• Setting campaign objectives, budgets, and schedules
• Understanding campaign reporting and key performance metrics
• Evaluating and optimising campaign performance
• Developing practical advertising skills relevant to marketing, communications, and business growth

Course content

During the course, participants will be guided through key concepts, techniques and approaches that typically include:

Understanding Meta advertising

• The role of Facebook and Instagram advertising in modern marketing
• Understanding campaign objectives and outcomes
• Identifying target audiences and customer segments
• Understanding the customer journey

Creating effective advertisements

• Writing compelling advertising copy
• Selecting images and creative assets
• Best-practice principles for ad design
• Creating advertisements that support business objectives

Using Meta Ads Manager

• Understanding campaign structure
• Setting up campaigns in Meta Ads Manager
• Audience targeting and segmentation
• Budgeting and scheduling campaigns

Measuring success

• Understanding advertising reports and key metrics
• Evaluating campaign performance
• Identifying opportunities for improvement
• Optimising campaigns to improve results

Practical application

• Live demonstration of planning and launching an advertising campaign
• Hands-on campaign planning activities
• Opportunities for questions and discussion throughout the day

Content may vary slightly depending on class pace, participant interests, and instructor approach.

Intended audience

Who is this this Facebook & Instagram Advertising Workshop for?

This course is ideal for small business owners, freelancers, marketers, communications professionals, and anyone responsible for promoting a business, organisation, service, or brand online.

It is best suited to participants who already have an established business, product, service, or organisation they wish to promote. Because the course includes practical exercises and campaign planning activities, participants will benefit most from having a real-world project or business they can use as an example throughout the day.

This is a beginner-level advertising course. Participants should be comfortable using Facebook and have a basic understanding of how business pages operate, but no previous advertising experience is required.

Course venue

Rozelle Campus

2A Gordon Street, Rozelle NSW 2039 (corner of Gordon St & Victoria Rd in the grounds of St. Joseph's Church)

Course materials

What to bring to class

• Your own laptop
• Access to a Facebook account
• Notepad and pen for taking notes

Free Wi-Fi is available throughout the day.

Additional information

Please note the following:

• This is an in-person, hands-on workshop with practical exercises throughout the day.
• Participants should feel comfortable using a computer and navigating websites such as Facebook.
• The course includes a lunch break and plenty of opportunities for questions and discussion.
• Class sizes are kept small to allow for personalised support and individual feedback.