Facebook & Instagram Advertising Workshop

What you'll learn

Learn how to create effective Facebook and Instagram advertising campaigns with our marketing short courses in Sydney!

Want to reach more customers, generate more enquiries, and make the most of your advertising budget? Facebook and Instagram advertising can be one of the most effective ways to grow a business—but only when your campaigns are well planned, targeted, and optimised.

In this practical, hands-on workshop, you'll learn how to plan, create, launch, and optimise advertising campaigns using Meta Ads Manager. Guided by an experienced social media specialist, you'll discover how to identify the right audience, write compelling advertising copy, choose effective creative assets, and measure campaign performance with confidence.

Through real-world examples and practical activities, you'll develop the skills to make informed advertising decisions and avoid common, costly mistakes. Whether you're promoting a small business, managing marketing for an organisation, or looking to strengthen your digital marketing skills, you'll leave with practical knowledge you can apply immediately to create more effective Facebook and Instagram advertising campaigns.

Learning outcomes

By the end of this Facebook & Instagram Advertising Workshop, participants will have developed practical skills and knowledge in areas such as:

• Understanding how Facebook and Instagram advertising fits into a broader marketing strategy
• Planning advertising campaigns aligned with business goals
• Identifying and targeting relevant audiences using Meta Ads Manager
• Creating effective advertising copy and selecting suitable creative assets
• Setting campaign objectives, budgets, and schedules
• Understanding campaign reporting and key performance metrics
• Evaluating and optimising campaign performance
• Developing practical skills to confidently create and manage Facebook and Instagram advertising campaigns.

Course content

During the course, participants will be guided through key concepts, techniques and approaches that typically include:

Understanding Meta advertising

• The role of Facebook and Instagram advertising
• Campaign objectives
• Customer journey
• Audience targeting

Creating advertisements

• Writing ad copy
• Images
• Creative assets
• Best practice

Building campaigns

• Meta Ads Manager
• Budgets
• Scheduling
• Campaign structure

Measuring performance

• Reports
• Metrics
• Optimisation

Content may vary slightly depending on class pace, participant interests, and instructor approach.

Intended audience

Who is this this Facebook & Instagram Advertising Workshop for?

This course is ideal for small business owners, sole traders, freelancers, marketers, communications professionals, and anyone responsible for promoting a business, service, organisation, or brand online.

It is particularly suited to participants who already have a business, product, service, or project they would like to promote, as the workshop includes practical planning activities based on real-world advertising scenarios. No previous advertising experience is required, although participants should feel comfortable using Facebook and navigating websites.

Course venue

Rozelle Campus

2A Gordon Street, Rozelle NSW 2039 (corner of Gordon St & Victoria Rd in the grounds of St. Joseph's Church)

Course materials

What to bring to class

• Your own laptop
• Access to a Facebook account
• Notepad and pen for taking notes

Free Wi-Fi is available throughout the day.

Additional information

Please note the following:

• This is an in-person, hands-on workshop with practical exercises throughout the day.
• Participants should feel comfortable using a computer and navigating websites such as Facebook.
• The course includes a lunch break and plenty of opportunities for questions and discussion.
• Class sizes are kept small to allow for personalised support and individual feedback.