Facebook & Instagram Advertising Course

What you'll learn

Improve your work skills and learn to create stellar Facebook and Instagram Ads for your business. Enrol now in our marketing short courses in Sydney!

Do you want to create better results with your Facebook and Instagram ads for your business? This one-day workshop will show business owners and marketers how to create ads on Facebook and Instagram. 

In this Facebook and Instagram Advertising course, you will explore how to create content for your Facebook ads, how to target your ads and see how to deliver an ad end-to-end using Meta’s Ad Manager tool to serve ads (formerly known as Facebook Ad Manager). You’ll learn about online advertising: from identifying and targeting your audience, writing copy and finding the right images for your ads, planning your campaign, how to set up reporting and how to optimise your ads.

If you've thought about running Facebook and Instagram ads on your own, or are looking for better results, this is the course for you.

Learning outcomes

By the end of this Facebook and Instagram Advertising Course, you will have enhanced your career prospects by:

• Use Meta's Ads Manager to launch Facebook and Instagram ads
• Design engaging advertising copy and select stunning images
• Target audiences who are your ideal customer
• Report, analyse and measure the success of your ads.

Course content

What will be covered in this Facebook and Instagram Advertising Course for your Business?

In this course, you will learn:

• What are Facebook and Instagram ads?
• Who can Meta ads target?
• Best-practice for designing ads
• How much does online advertising cost?
• Ad Manager Set Up
• Analyzing your results
• What is ad optimization?
• Budgeting for sales or website conversions

Also:

• We will do a live demo of planning and launching an ad campaign
• It's hands-on: you can also plan a campaign and launch it
• There will be ample time for Q and As

Intended audience

Who is this Facebook & Instagram Advertising Course for?

• This is for students looking to upskill in running Facebook or Instagram ads for business - whether you're a freelancer, small business owner, on a marketing team or a social media manager
• If you're thinking about launching a business or are in the first year of business, this course isn't for you. As this is a hands-on workshop, we'll be doing practical exercises throughout the day so having a real-life business you can launch practice ads with will be needed.
• This is a beginner-level course in Facebook and Instagram Ads, but it's expected that you're familiar with Facebook. If you've been running a Facebook Page for a few months, you will be able to join this course

Course venue

Rozelle Campus

2A Gordon Street, Rozelle NSW 2039 (corner of Gordon St & Victoria Rd in the grounds of St. Joseph's Church)

Course materials

What to bring to class

• Please bring your own laptop to class. Free Wifi-access is available 
• Notepad and pen

Additional information

Please note the following:

• This is an in-person workshop, in beautiful Rozelle.
• To take this course, you should feel confident on a computer and using websites like Facebook.
• This is a 6-hour workshop, with a lunch break and plenty of time for Q and A!
• Best of all, this class is a small close-knit group - so your questions can be answered in-depth.