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How to Start a Business Course

What you'll learn

Improve your work skills and embark on the journey of starting your own business with our personal & career development short courses online & in Sydney!

Dreaming of starting your own venture? This course is your roadmap to navigating the world of entrepreneurship in today’s dynamic digital landscape. Explore new perspectives, challenge traditional business norms, and embrace the entrepreneurial spirit tailored for modern innovators. This course is not just about theory; it's about action. Many of our students have successfully taken their ideas from concept to reality, launching businesses during the course. Here, you won’t just learn – you’ll build. Identify your niche, connect with your target audience, harness the power of digital marketing, and learn how to use Artificial Intelligence to support your business. If you’re passionate about turning your business idea into a thriving reality, this course is your launchpad.

Learning Outcomes

By the end of this six-session course, its is intended that you should be able to:

  • Develop a comprehensive business plan tailored to your unique idea.
  • Craft a marketing strategy that resonates with your target audience.
  • Design a customer onboarding process to enhance user experience.
  • Navigate the rules and regulations for small businesses in Australia.
  • Implement pricing strategies to ensure profitability.
  • Explore business models, with a focus on emerging online strategies.

Course Content 

Session 1: Overview

  • Defining Business in the Modern Era
  • Selecting a Winning Business Idea
  • Product & Pricing Strategies
  • Understanding Business Structures
  • Crafting Your Business Pitch

Session 2: Planning & Operations

  • Business Lifecycle: From Start to Scale
  • Business Planning for the non-planner
  • Key Marketing Techniques for Today’s Businesses
  • Operational Efficiency and Capacity Management

Session 3: Marketing Your Business

  • The Essence of Modern Marketing
  • Crafting a Business Marketing Plan
  • Positioning Your Business in the Market
  • Targeting and Engaging Your Ideal Customer

Session 4: Money & Sales

  • Pricing Strategies for Products and Services
  • Essential Sales Techniques
  • Financial Planning: Projections, Budgets, and Cash Flow

Session 5: Digital Marketing

  • The Power of Digital Marketing using AI
  • Building an Effective Website
  • Basic SEO Essentials for Businesses
  • Crafting a Social Media Strategy

Session 6: Implementation & Next Steps

  • Content Creation for Digital Platforms
  • Self Management in Business
  • Evaluating and Refining Your Business Strategy
  • Planning for Business Growth and Sustainability

Intended Audience

This course is designed for individuals looking to gain skills and knowledge in starting and growing a business. It is particularly suited to those thinking of starting a business or who have been operating one for less than 18 months.

Course Venue

Online: Delivered via Zoom. 

Course Materials

Online Classes: Hard copy class notes (workbook) will be available for download to students prior to the sessions. Please ensure your address details are up to date when enrolling. 

In-person Classes: Please bring a laptop and your workbook. WiFi is available on campus.

Course Format

6 sessions: Each 90 minutes in length. Recordings available of missed sessions. 

Total duration: 9 hours of instruction.

Course testimonials

  • said: I loved this course and am sad it’s now completed! Phil was a fantastic tutor and used a great variety of theory and practical teaching strategies for us. His insight into a lot of the topics was wonderful and his ability to convey the information to us was much appreciated. Sometimes I shy away from online learning but this course has changed my mind. Thanks Phil!!

Course tutors

Philip John is a seasoned education professional with a rich background in curriculum development, program design, and strategic educational initiatives. His expertise spans traditional academic...

Great reasons to enrol in a short course with us

Small classes

A personal approach means quality learning, so you can enjoy plenty of interaction with your instructor and the chance to ask questions.

Short & sweet

Our short courses & workshops get straight to the point, providing the skills you need with minimal commitment of your precious time.

Facilities & equipment

Our range of venues suit every type of course, are easy to get to, and have the equipment and tech needed to support your learning.

Easy, secure enrolment

Enrol online 24/7 with a safe, convenient 3-step process, and you can change your mind up to 7 days before class starts.

Quality instructors

Our educators bring first-hand experience and knowledge, with up-to-the-minute practices from diverse industries.

Business or pleasure

Our courses help you rapidly increase your skills and knowledge, for professional development or personal interest.

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Classes

How to Start a Business Course

<p>Improve your work skills and embark on the journey of starting your own business with our <a href="https://www.sydneycommunitycollege.edu.au/courses/personal-career-development">personal &amp;

...
2025-03-06 Thu 6 Mar 2025 - 2025-04-10 Thu 10 Apr 2025
6 sessions, 9 hours total
5:15pm - 6:45pm (UTC+11:00) (first session)
Online via Zoom
Philip John
$495 Limited GST free / $396 / $445.50

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist

If there isn't a class to suit you, please join our waitlist and we will notify you when we have places available. Join waitlist

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